Christian Prada
Managing Director

Day in and day out Christian works with startups and entrepreneurs. Having worked for American and European hi-tech ventures for the past 15+ years, he has a deep understanding of Silicon Valley's Ecosystem and what it takes for a Spanish startup to be successful in this environment. 

Non-Equity Assistance

Desafía San Francisco is a public initiative sponsored by ICEX and Red.es that facilitates the successful scaling and landing of Spanish technology companies in Silicon Valley and the US. ~75% of active companies of our Immersion Program have US customers while ~40% have some corporate presence in the United States. All programs are free.


We are based in San Francisco.

ICEX Spain Trade and Investment is a public corporation of the Spain’s Ministry of Industry, Commerce and Tourism. ICEX Spain Trade and Investment in collaboration with the Trade Commissions of Spain are offering companies and professionals that are interested in doing business with Spain, a dedicated area from which they can access all the information that they need.

Red.es is the public corporate entity attached to the Ministry of Economic Affairs and Digital Transformation. Red.es develops programs to boost the digital economy, innovation, entrepreneurship, training for young people and professionals and support for SMEs through the promotion of efficient and intensive use of Information and Communication Technologies (ICT).

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44 Tehama Street

San Francisco, CA 94105

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